###Scientists###

  • It’s not about the Science
  • Warning is the easy part. Action must follow.
  • Facts don´t change opinions. Impressions do. In the mind of the average citizen, climate change is quite down the list of worries. If you want to encourage them to take action, link to their worries, relate to those. Use histories to link consequences.

###Policy makers### Policy makers, including those who negociate our future on international venues such as Rio+20 or COPs.

  • Mitigation won´t do it. Also Adaptation
  • Open Data will bring a common reference point.
  • Don´t make it only about sharing the burden. CC also brings opportunities, leverage, new priorities, ….

###Communicators###

  • It’s not about melting ice
  • Bring it to here, to now

###Private Sector###

  • They are not calling, or being called. If one takes a look to the last COP17 or Rio+20 it is clear that there is an increasing presence of the private sector, but only on the side events. They are hardly present on the main events, neither talking or asking questions.
  • CC needs the private sector to finance more than 90% of the cost. Cost estimates are very rough but vary between 70 to 200 billion dollars per year, only for Developing countries. Of these cost, only roughly 1% is currently available via the public sector.
  • CC, specially Adaptation offers new markets, products and services.
  • Protect your Assets and Investments. Facing CC is a Corporate Social Responsibility, but above it, is the need to protect assets and investments (factories, transportation, production chains, …)