Peopolizing press releases
This is a screenshot of the NASA press release today about astrobiology. It clearly depicts the direction [Science] outreach should go. There was a time where only journalists would go to press releases, where only they could ask questions. They were the interface between NASA and you. That time is gone. They are still needed and part of the equation, but you can also have access to the whole process, from planning to evaluation, including the ability to participate in the event. ...