The irrational and absurd effectiveness of story telling
I have recently finished the most important book I have read in decades. And I am not joking. But the core message is an old, plain, and simple thing: Telling stories works. As a scientist, I have heard that too often from communicators and journalists, usually when doing an interview where they struggle to understand what it is what we did and why would someone care. And I always considered stories a soft ball, inferior to telling science as it is: the facts and only the [amazing] facts. ...